![]() It’s about selling time or the next step, it’s not about selling your solutions. Prospecting is about getting someone’s attention and earning their interest. Focus on getting someone’s attention with a compelling value statement about what you’ve been able to do for other clients like them. By taking the approach outlined in point #1 you end up getting to the point a lot faster instead of wasting 5-10 seconds with your intro of who you are and where you are calling from.Īgain, you fundamentally can’t sell your solution in a voicemail so stop trying. Leave yourself a voicemail and time it to see how long it takes. Keep them under 30 secondsĪnything over 30 seconds and you’re trying to sell and you fundamentally can’t sell your solutions in a voicemail. 55.” This reverse order is hard to get used to but it works. ![]() Then back it up at the end with “Please call me back at 55. The goal is to get them to pay attention to the value you bring instead of some preconceived notion of what you do. ![]() Then add in some sort of short value prop that focuses on getting their attention. “Hi Bill, the reason for my call today is…” The problem with this approach is that the majority of our voicemails get deleted right after this because the client either knows your company and therefore has a certain assumption about what you do or they don’t know your company and therefore probably don’t care. “Hi, this is John Barrows with XYZ company…” Don’t start with your name firstĮvery voicemail starts off exactly the same way: Here are some things to think about when leaving voicemails: 1. The question isn’t whether or not to leave voicemails, it’s how do you leave good voicemails? They may not call you back from your voicemail but if they see (e-mail), hear (call/voicemail), see, hear different values of your solution they may eventually reach back out. If your contact strategy includes quality and relevant messaging each time it increases the chances of someone responding. Voicemails should be part of any overall contact strategy that includes a mix of calls, e-mails, social selling and other ways of getting your message in front of the right target prospect. If your voicemails are targeted with a reason for your call that includes some sort of relevant information or value, then I would absolutely leave them. If you’re leaving ‘touching base’ and ‘checking in’ voicemails then I would not to waste the prospect’s time. My response is yes – as long as they are good ones. Reps always ask me whether or not they should even leave voicemails anymore since they almost never get a callback.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |